Liat Clark

Resume

Profile

Five years of experience writing and crafting creative for oncology, neurology, and women’s health brands. Translating data into competitive messaging is my specialty.

Skills

Creative conception - Brand strategy/development - Social media management

VP, Group Copy Supervisor (January 2023-Present)

  • Managed copy development and directed campaign asset development for 5 accounts (Pfizer, Merck KGaA, Regeneron, Genentech, and BeiGene)

  • Developed 2 unbranded disease awareness campaigns and 1 branded campaign for product launch, and developed messaging for new indication launch on legacy brand

VP, Group Copy Supervisor

Harrison & Star

Copy Supervisor (July 2022-Present)

  • Led team of copywriters in bringing ImmunoGen’s first oncology product to market with accelerated FDA approval

Copy Supervisor

FCB Health NY

Copy Supervisor

Harrison & Star

Copy Supervisor (October 2021-July 2022); Sr. Copywriter (January 2021-October 2021); Copywriter (April 2020-January 2021); Jr. Copywriter (July 2019-April 2020)

  • Launched three indications in lung cancer for TECENTRIQ (Genentech); assisted with indication launches in two other tumor types; managed copy for 10 indications

  • Spearheaded copy creation of TECENTRIQ tweets for organic Twitter pilot to complement paid social strategy

  • Trained Jr. copywriter, supervised her day-to-day workload and managed her growth trajectory

  • Owned the story and message development of the early-stage lung cancer indication from market research to approval

    • Supported Creative Director in developing the campaign for brand’s first early-stage indication

  • Led the overhaul of current product website to Simplified Web Experience (SWE) for ADA compliance and improved UX

  • Coordinated and oversaw OPDP submissions to the FDA for accelerated-approval indications

  • Developed copy and creative concepts for new business pitches to Gilead, BMS, Genentech, Calithera, Seagen, Takeda, Abbvie, Pfizer, and Regeneron

  • Helped launch the first “Young Creatives” mentoring circle (internal initiative)

Copywriter Intern

imre

Copywriter Intern (September 2018-May 2019)

  • Conceptualized and drafted content calendars with paid and organic social posting across Facebook, Instagram, and Twitter for both healthcare and consumer brands

    • Brands: NFL, BYDUREON Bcise (AstraZeneca), Zoetis, John Deere, INTRAROSA (Millicent Pharma), California Pizza Kitchen, and VYLEESI (AMAG/Palatin)

  • Created doctor discussion guide for unbranded disease education campaign in women’s health space (unblush.com)

  • Curated CRM emails for pre-launch hype of approved HSDD medication

  • Shadowed creative director in new business pitch

Copywriter Intern

Visual Country

Copywriter Intern (June 2018-August 2018)

  • Creative copywriter for influencer marketing campaigns for American Express and Samsung

  • Content curator and social media manager for interal accounts

  • Company blog contributor

B.A. in Communications

Yeshiva University, Stern College for Women

English Communications Major (2015-2019)

  • GPA: 3.92

  • Dean’s List 2016-2019

  • S. Daniel Abraham Honors Program

  • Early decision distinguished scholarship